I recently had the pleasure of speaking to Chris Hummel, a globally-recognized thought leader who is widely-respected among senior executives in the technology industry and among global chief marketing officers. Hummel is the Chief Marketing Officer (CMO) of Schneider Electric. Having been a student of his for several years at Unify, much of the work that I tried to emulate as a CMO has come from observing Hummel effectively rebrand a multi-billion dollar company using advanced digital marketing...
I recently had the pleasure of speaking to Chris Hummel, a globally-recognized thought leader who is widely-respected among senior executives in the technology industry and among global chief marketing officers. Hummel is the Chief Marketing Officer (CMO) of Schneider Electric. Having been a student of his for several years at Unify, much of the work that I tried to emulate as a CMO has come from observing Hummel effectively rebrand a multi-billion dollar company using advanced digital marketing...
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